Designed to make your life easier.
Ease is a subscription manager app designed to help you track all of your different subscriptions.
OVERVIEW
PROJECT DURATION
7 days
12 December 2022 – 18 December 2022
MY ROLE
UI/UX Designer
LET EASE DO ALL THE WORK
Link your subscription to any app on your phone, and Ease can help you track your subscriptions automatically, providing you insights, and thus, saving you money in the long run.
LINK YOUR BANK ACCOUNTS
With endless of subscriptions to track, you can easily miss out some. But with east, you can link any bank accounts you have, and Ease will suggest repeated transactions that you can add as subscriptions.
The Problem
Many of us subscribed to different products and services, sometimes, even to services no longer being used by us anymore. As we do not get proper billings other than those reflected in our bank statements, subscriptions are harder to keep track and thus, harder to unsubscribe.
38%
of the public have kept paying for unused subscription services
£25
spent per month on services that are not been used regularly
25%
didn’t know how much they were spending on their subscriptions
45%
agreed that subscriptions were too difficult to cancel
*Results taken from Internet Retailing.
RESEARCH
MARKET RESEARCH
To establish the potential users, I focused on
finding out how the potential users would use Ease.
Who use subscriptions?
73% of respondents mentioned they bought at least one
entertainment subscription (streaming).
How are subscriptions paid?
Mobile wallets have outpaced credit and debit cards
as the preferred online payment methods for subscriptions,
chosen by 71% of respondents.
USER INTERVIEWS
I conducted interviews with people from various age groups
who have varying habits of mobile and technology.
”I hate checking my bank statements with so many
different transactions flooding, so normally I do not
check what I pay.”
- Mr Low Y (male, 25, student)
COMPETITOR ANALYSIS
Some of the specific researching goals I wanted to achieve:
- Get a clearer idea of what direct competitors
within the same market segment are offering
- Identify creative optimization opportunities and enhancements
Some competitors I analyzed are:
Subscription Manager - Bills, Subscription Manager!, Subscription Manager+, and Bobby – Track Subscriptions
And these are the findings:
Custom Subscription
Custom Subscriptions are necessary for users to keep track of ’non-common products/services’ such as rents and bills.
Bill Date and Cycle
This allows users to not have to key in multiple times for every occurrence of their subscriptions.
Alerts and Notifications
Users can get notified if they have to make payments that are not automatically deducted from their cards. This can also serve as a reminder for them to decide if they should unsubscribe before the next due date.
Prompt for No Amount
Amount should be presented to let users know how much they will need to pay at the next cycle. $0.00 can still be added if it’s a free trial etc.
DEFINE
"As a person who has many subscriptions to keep track, Julian wants to be able to manage all his subscriptions in one place so that he will have better control on his expenses."
PERSONA
After gathering and organizing the data from my research,
I created a persona to visualize the target end-user. To
guide me through the design process, I ensured that this
persona accurately portrayed a tech-savvy person who have
many subscriptions.
This persona was referred to throughout the entire
product life cycle in order to remain focused when making
design decisions.
USER JOURNEY
I mapped out Julian's steps to help tell the story of his experience with the brand from exploring the main page of the app to creating new subscription. This helps to lay out the pain points at different stages and reveals opportunities for improvement.
IDEATION
APP MAP
I created a rough sitemap to give myself an idea of top-level
functionalities that need to be incorporated in Ease.
I sorted through the main features and functionalities to
complete the app map, keeping track of all the screens that are
needed to design.
The app map that I created allowed me to determine
where the main features would be located in the key screens,
and also their relationships with one another.
DESIGN
PAPER WIREFRAMES
The first step of the design phase was the drawing of the low-fidelity wireframes. I started with some basic sketches of how I wanted the overall layout to be structured. The low-fidelity wireframes helped me to focus on the layouts and visual hierarchy.
DIGITAL WIREFRAMES
The sketches were then followed up with digital wireframes,
in which the sketches took on a digital form and were prepared
for usability testing. The wireframes did not have many details
so I was able to focus on the functionality of the features
instead of the visual design of the app.
As the initial design phase continued, I made sure to
base screen designs on feedback and findings from the user
research conducted while testing the digital prototype.
STYLE GUIDE
I wanted the style guide to be minimal with primary colors
that look clean together. After figuring out what colors to
utilize for the app, I went to work on finalizing the components
for the design system.
The font used is SF Pro, the font of IOS, to give a legible
and clean look for the app.
TEST
USABILITY TESTING
Before finalizing the designs with high-fidelity mockups,
I conducted user testing with several participations with
the digital wireframes prototype.
The users were given 4 tasks to carry out using the
digital wireframes prototype. Participants were users with at least
5 subscriptions. After gathering various insights from users, I listed
the pain points faced by them.
Tasks
Here are some pain points users faced:
Recommendations
ITERATION
HIGH-FIDELITY MOCKUPS
The purpose of this application was to allow anyone of
different technology backgrounds to quickly navigate and
manage their subscriptions. With this in mind, I wanted
the app to have a clean and minimal feel to ensure
the design doesn't get in the way of the user's goals.
The final high-fidelity prototype connected the primary
user flow of tracking subscriptions by adding, editing, and
deleting subscriptions.The final high-fidelity prototype can be
found below.
GOING FORWARD
IMPROVEMENTS TO BE MADE
WITH MORE TIME, I WOULD
TOOLS
Figma, Miro, Photoshop